The folks who brought us Zillow and Expedia today unveil Glassdoor — a site that could have a powerful effect on the business landscape. Rich Barton, Zillow’s CEO and co-founder of Glassdoor, calls the new venture a TripAdvisor for companies.
Glassdoor sets up a way for people to rate the companies they work for — anonymously, of course. A Microsoft employee can respond to a survey of 16 questions about job satisfaction, enter information about his or her salary, reply to essay-style questions, and give CEO Steve Ballmer an approval rating. In exchange, the employee would get full access to the site — a “give to get” formula intended to convince people to participate.






